Enviva is a coaching, training and change management agency which helps businesses to develop their commercial capabilities, improve their communications and financial performance. Enviva recently asked us to create their new website which could be used as part of their new business process.
We sat down with the team at Enviva to identify the purpose and audience for their website. This is really one of the most important parts of the design and development process, once you have identified who a project is aimed at and how it will be used, a lot of ambiguity is removed from many of the questions which come later.
The primary visitors to Enviva’s website would be prospective clients with whom Enviva had already entered into discussions and had directed to the website themselves. The purpose of the site was to help confirm with and reassure prospective clients that Enviva is a trustworthy agency capable of handling their business needs.
As such there would be no requirements for SEO or Social Media integration as we were not looking to hook in visitors through any organic means. We are only really concerned about getting the message across to those who have been actively directed to the site.
The visitors are mostly heads of businesses requiring a short overview of Enviva and its services without any fuss, Enviva’s concern was not to encourage visitors to return to the site on a regular basis but rather to impart as much information as possible in one go so the visitor had no requirement to return. The site has to be as simple as possible with no uncertainty of purpose or navigation.
Ultimately Enviva supplies a personalised service for each of it’s clients and the website has to be a reflection of this. The core of the site is built around the case studies, testimonials and the list of companies Enviva has worked with previously.
The decision on site management was that the general management of the website would remain with us, the site does not need updating often enough to warrant training and detailed content management system for Enviva to use in-house. As it stands we built the site on our in-house CMS so that a large portion of it can be easily managed in case this decision should be changed in future. We supplied some focussed content management components for specific areas (Case Studies, Testimonials) so that these can be edited very easily without our involvement should this be required.
We’re all really happy with the final website, Enviva were all wonderful to work with.
Here’s what they had to say:
Working with Bob and his team was a delight. The website they created for Enviva not only met our original specifications but their creative input into the project ensured that the finished website far exceeded our expectations. The process ran very smoothly and, as novices to web design, being led through each step of the design and implementation was exactly what we needed.